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1. 
Cover image for Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
2. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
3. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation
Available: Copies:
4. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
5. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format: 
Books
Publication Date 
2006
Excerpt: 
infrastructure and media, low literacy levels, and "unconventional" consumer behavior. With the right solutions
Available: Copies:
6. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
7. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
8. 
Cover image for The unmanageable consumer
The unmanageable consumer
by 
Gabriel, Yiannis,, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
9. 
Cover image for Treasure hunt : inside the mind of the new consumer
Treasure hunt : inside the mind of the new consumer
by 
Silverstein, Michael J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
10. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
11. 
Cover image for Tourism business frontiers : consumers, products and industry
Tourism business frontiers : consumers, products and industry
by 
Buhalis, Dimitrios.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Consumer behavior.
Available: Copies:
12. 
Cover image for Tourism consumption and representation : narratives of place and self
Tourism consumption and representation : narratives of place and self
by 
Meethan, Kevin.
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
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