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13. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
Available: Copies:
14. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
15. 
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
Available: Copies:
16. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
. 3. The impact of databases -- Ch. 4. Consumer and business mailing lists -- Ch. 5. The offer -- Ch
Available: Copies:
17. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research
Available: Copies:
18. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
Available: Copies:
19. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
20. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Research.
Available: Copies:
21. 
Cover image for Strategic management in tourism
by 
Moutinho, Luiz.
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho
Available: Copies:
22. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
23. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
24. 
Cover image for Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour in tourism / Swarbrooke, John.
Available: Copies:
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