/ Heuristics and biases : beyond Tversky and Kahneman's (1974) judgment under uncertainty / Decision making

management, problem solving and decision making -- Enjoying the journey -- Your best travel companion -you

-- Eyewitness evidence -- The trial jury -- Jury and judicial decision making -- Controversial evidence in the

Decision making -- Statistical methods.

Marketing -- Decision making.

-- Determining effective data display with charts -- Applying logic in decision making -- Retrieving data for

. Cost-volume profit analysis -- Chapter 4. Short-term decision making -- Chapter 5. Linear programming

. Social influence -- 8. People in groups -- 9. Leadership and decision making -- 10. Prejudice and

making -- Quality function deployment -- Optimizing and controlling processes through statistical process

-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

managers and decision-makers by encouraging them to develop a conceptual understanding of the impact that