A tool for art directors, designers, and students working in the fashion, product, and graphic

to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail

beginning ; A key marketing tool ; Branding the package ; Enter the package designer ; Packaging = branding

views have inspired the featured architects and designers to create interiors that reflect their

economic environment. From Nepalese rug makers to German bakers to Taiwanese memory chip designers, these

software engineers and systems designers wishing to understand new and future developments in the field

How to be a graphic designer, without losing your soul / Shaughnessy, Adrian.

effective shaping of identities and communication. Designers worldwide have given shape to the identities of

of it or not - our emotions. Designers of food shops are not just charged with the responsibility of

product designers, and anyone interested in the meanings behind design." "Bernhard E. Burdek traces the

designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a

, discussion questions and exercises from the text, and an annotated list of Web links for interior designers.