Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

The effects of sensory branding on consumer purchase intent

Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports

Colourless beauty

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

My little pony : brand loyalty through brand heritage and evolution

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible