Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

True food : an exploratory study of organic consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Building strong brands through Action Research : a case study of the Humphry Baby brand

Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

An exploration of the concept of New Marketing and how it is changing the business world