Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

Can FNB's recent success in customer service be applied in Vodacom South Africa?

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials