: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

City planning -- South Africa -- Johannesburg -- History.

-- International opportunities -- Resources for diverse audiences -- Lifelong career planning --- Executive job

-- Developing creativity and understanding innovation -- Ethical and social responsibility challenges for

. Social desirability bias -- 11. International surveys -- App. 1. Example questionnaire -- App. 2. The

Health planning -- United States.

alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements

Social planning -- South Africa -- Congresses.

Cape Town (South Africa) -- Social conditions.

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

-- Finding Negotiation Leverage -- Ethics in Negotiation -- Social Context -- Coalitions, Multiple Parties