Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Branding and sponsorship in the South African music industry : branding artists through artist management

Suggested marketing strategy for the Bach Flower Remedies brand

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Advertising and children : the effects of advertising on children

Putting the Orlando back into Pirates

The effects of heritage, memory, and identity in brand South Africa

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands