detection"), and network smarts. He explains how attention works, and how we can use our attention to focus

Africa was a cruel and violent place and Lucey's songs quickly drew the unwanted attention of the State

development worker's role. In this latest edition more attention is paid to the development environment

illuminates such topics as the new black elite, with particular attention to institutions such as the

-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and

't want the attention and any unearned accolades that come with it. Kids will learn that doing what is

-- Internet advertising -- 14. The attention continuum -- Can an advertisement work if it gets no attention

grab readers' attention -- Using anecdotes -- Ending your article -- Revising before submitting

first parliament, the travails of Essex and Ralegh - and pays particular attention to Shakespeare

. So much depends on reputation -- guard it with your life -- law 6. Court attention at all cost -- law

anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important

. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12