-- Behavioural disorders -- Attention-deficit / hyperactivity disorder (ADHD) -- Conduct problems -- Emotional

-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and

-- Internet advertising -- 14. The attention continuum -- Can an advertisement work if it gets no attention

grab readers' attention -- Using anecdotes -- Ending your article -- Revising before submitting

first parliament, the travails of Essex and Ralegh - and pays particular attention to Shakespeare

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

-confidence -- Motivation -- Arousal and activation -- Stress and anxiety -- Concentration and attention control -- Coping