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54973. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
54974. 
Cover image for Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
Available: Copies:
54975. 
Cover image for International business : competing in the global marketplace : postscript 2002
International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business : competing in the global marketplace : postscript 2002 / Hill, Charles W. L.
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