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13.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you

Available: Copies:

14.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic

Available: Copies:

15.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

"In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the

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16.

Best ads : humour in advertising

Saunders, Dave, author

Format:

Books

Publication Date

1997

Excerpt:

Best ads : humour in advertising / Saunders, Dave, author

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17.

Promotional strategy

Engel, James F.

Format:

Books

Publication Date

1975

Excerpt:

Warshaw, Martin R., author.

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