Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and

Motivation research (Marketing)

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

Motivation research (Marketing)

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

Motivation research (Marketing)

: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race

Motivation research (Marketing)

decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement

Motivation research (Marketing)

Motivation research (Marketing)

determinants of customer behavior -- Customer as a perceiver and a learner -- Customer motivation: needs