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25.

Cover image for Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

by

Mavimbela, Mapula.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

26.

Cover image for Digital design UX

Digital design UX

Digital design UX

by

Bruce, Craig.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

27.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

28.

Cover image for Vernacular design as an expression of the psychosocial context in South Africa post 1994

Vernacular design as an expression of the psychosocial context in South Africa post 1994

Vernacular design as an expression of the psychosocial context in South Africa post 1994

by

Wolberg, Jonathan.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

29.

Cover image for The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

by

Peterson, Tshepo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

30.

Cover image for An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

by

Mutchinya, Nkinki.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

31.

Cover image for A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

by

Ford, Lindsay.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

32.

Cover image for The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

The country of origin effect on Proudly South African FMCG products

by

Mitchell, Shane Darryn.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

33.

Cover image for Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

Whose YouTube : a postmodern perspective & corporate power?

by

Pearce, Michael.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

34.

Cover image for Kasi business uplifting ourselves

Kasi business uplifting ourselves

Kasi business uplifting ourselves

by

Ntlha, Letlotlo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

35.

Cover image for A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

by

Arvanaitis, Daleah.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

36.

Cover image for Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

by

Bubu, Unathi Yanga.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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