Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Writing a press release : how to get the right kind of publicity and news coverage / Bartram, Peter.

, publicity, direct marketing

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural

, evolution and the issue of the "global community" -- Cosmopolitanism, publicity, and the emergence of a

Publicity -- Case studies.

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues