mass murder illustrates the many violent expressions of power, revenge, terror, greed, and loyalty

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt

; Performance ; Loyalty ; Openness ; Honesty ; Transformational leadership." --Back cover.

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward