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13. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell
Available: Copies:
14. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within
Available: Copies:
15. 
Cover image for Primer of public relations research
Primer of public relations research
Primer of public relations research
by 
Stacks, Don W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
research methodology: case studies -- Qualitative research methodology: methods of observing people
Available: Copies:
16. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
17. 
Cover image for General management
General management
General management
by 
Lazenby, Kobus.
Format: 
Books
Publication Date 
2015
Excerpt: 
Industrial management -- Case studies.
Available: Copies:
18. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
19. 
Cover image for Principles of business management
Principles of business management
Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage
Available: Copies:
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