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Cases in direct marketing
Cases in direct marketing
by
Brown, Herbert E.
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1996
Excerpt:
Advertising, Direct-mail -- Case studies.
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Botha, J. A. R. (Johan Abraham Reinart), 1953-
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Bothma, C. H.
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Geldenhuys, P. (Pieter)
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Baron, Roger B.
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Bowen, John (John T.), 1948-
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Brown, Herbert E.
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Brown, Herbert E. Readings & cases in direct marketing.
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Buskirk, Bruce D.
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Chipp, Kerry.
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Fennis, Bob Michaël, 1968- author.
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Ismail, Zenobia.
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Millward Brown (Firm)
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Saunders, Paula M.
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Sissors, Jack Zanville, 1919-
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Internet marketing.
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Electronic commerce.
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Internet advertising.
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Advertising -- Psychological aspects.
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Administración de mercadeo -- Estudio de casos.
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Advertising, Direct-mail -- Case studies.
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Advertising.
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Africa, Southern.
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Communication in marketing.
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Direct marketing -- Case studies.
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Effectiviteit.
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Export marketing -- Case studies.
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Marketing -- Case studies.
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Marketing -- Decision making.
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Marketing -- Management -- Case studies.
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Marketing -- Management.
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Mercadeo -- Toma de decisiones.
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Mercadotecnia.
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Online social networks.
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Publicité - Aspect psychologique.
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