. Preparation for relationship selling. 4. The psychology of selling : why people buy ; 5. Communication for

Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- administrative support function -- basics of communication -- Written communication -- Electronic

-- administrative support function -- basics of communication -- Written communication -- Electronic