Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

. Preparation for relationship selling. 4. The psychology of selling : why people buy ; 5. Communication for

Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Marketing -- Planning.

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

The IABC handbook of organizational communication : a guide to internal communication, public

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11