Marketing communication : an integrated approach / Koekemoer, Ludi.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Marketing -- Planning.

The IABC handbook of organizational communication : a guide to internal communication, public

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

-- Chapter assessment -- Cast study/DECA prep -- 11. Strategic planning for international business -- Lesson