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13. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling
Available: Copies:
14. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2009
Excerpt: 
Web -- Selling on the Web : revenue models and building a Web presence -- Marketing on the Web
Available: Copies:
15. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
Available: Copies:
16. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
17. 
Cover image for Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for
Available: Copies:
18. 
Cover image for The media and body image : if looks could kill
by 
Wykes, Maggie, 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to
Available: Copies:
by 
Lutrin, Beryl.
Format: 
Books
Publication Date 
2004
Excerpt: 
English language -- Orthography and spelling -- Study and teaching.
Available: Copies:
20. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling
Available: Copies:
21. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19
Available: Copies:
22. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust
Available: Copies:
23. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for
Available: Copies:
24. 
Cover image for Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18
Available: Copies:
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