Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

communication -- 14: Groups and teams in organizations -- 15: Organizational cultures and workforce diversity

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

The IABC handbook of organizational communication : a guide to internal communication, public

Wadsworth series in mass communication and journalism

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus