Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication

-- Groups and teams -- Communication in the information age -- Wellness and stress -- Power, empowerment and

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

Business communication.

-- Groups and teams -- Communication in the information age -- Wellness and stress -- Power, empowerment and

with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing

Communication : a hands-on approach / Cleary, Sandra, editor.

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

communication: the spoken word -- Business communication -- Television and video technology -- Direct

Business communication.

communication -- 14: Groups and teams in organizations -- 15: Organizational cultures and workforce diversity