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13. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
14. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior.
Available: Copies:
15. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Data processing.
Available: Copies:
16. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategies they employ to compete for consumer loyalty.Written by international experts in the field, the
Available: Copies:
18. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
19. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from
Available: Copies:
20. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
21. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
22. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation
Available: Copies:
23. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
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