Serious creativity : using the power of lateral thinking to create new ideas / De Bono, Edward

"Creativity directly impacts results and productivity, yet few of us understand how it happens or

-- The design process -- Concept generation and creativity -- Visualization, icons, and color

brand promotion -- 9. Managing creativity in advertising and IBP -- 10. Creative message strategy -- 11

typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice

-- Introduction -- Creative research methods -- What do we know about c̀reativity'? -- Creativity in research

, business-savvy, fun-loving, and fulfilled people to have lived. Celebrate your creativity. The 21st century

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual

to set up small businesses. The topics include: creativity and innovation, writing business plans