by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
by
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format:
Books
Publication Date
2013
Excerpt:
-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion
by
Piotrowski, Christine M., 1947-
Format:
Books
Publication Date
2013
Excerpt:
analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
by
Bickle, Marianne C.
Format:
Books
Publication Date
2011
Excerpt:
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
by
Nieuwenhuizen, C. (Cecile)
Format:
Books
Publication Date
2011
Excerpt:
management, purchasing and the supply chain, human resources and public relations.
by
Kleiman, Jessica.
Format:
Books
Publication Date
2011
Excerpt:
Public relations.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
and media planning -- Public relations and hybrid marketing communications -- Sales and sales
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
by
Webb, Michael, 1937-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2002009330-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0731/2002009330-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0731/2002009330-b.html
Format:
Books
Publication Date
2003
Excerpt:
American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the
by
Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format:
Books
Publication Date
2003
Excerpt:
Corporations -- Public relations.
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