Beloved brands : playbook for how to build a brand your consumers will love

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

True food : an exploratory study of organic consumers in Cape Town

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing