The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact