Brand building in the poultry industry alchemy research project

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Key success factors in building an independent fashion brand : a Cape Town perspective

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Brand space : exploring physical space for brand-building : an informed perspective

Building powerful South African brands through sensory branding

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications