Building strong brands through Action Research : a case study of the Humphry Baby brand

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

The role of ethnographic research in the field of experiental marketing

The development of a framework for postgraduate studies in communication design

Made in South Africa a study of the Proudly South African marketing campaign

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines