35 Results Found
000000000000IIE
13.
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
The fundamentals of creative advertising / Burtenshaw, Ken.
14.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Advertising -- South Africa.
16.
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
17.
by
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format:
Books
Publication Date
2009
Excerpt:
Strategic advertising management / Percy, Larry.
18.
by
O'Guinn, Thomas C.
Format:
Books
Publication Date
2009
Excerpt:
Advertising media planning.
19.
by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
2005
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
by
Bothma, Neels.
Format:
Books
Publication Date
2005
Excerpt:
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
22.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Strategic advertising management / Percy, Larry.
23.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
24.
by
Newsom, Doug.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Format:
Books
Publication Date
2005
Excerpt:
Web Sites -- Writing for a Media Mix -- Media Kits and Media Pitches -- Speeches and Other
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