communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

development issues -- 18. Training and development of employees and career management at organisational level

applications portfolios -- Managing application development -- Development and acquisition alternatives

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix

-- Product management and new-product development -- Place and development of channel systems -- Distribution

Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications

strategy -- New-product development and product life-cycle strategies --Pricing products: pricing

Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development