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13.

MIS : management information systems

Bidgoli, Hossein, author.

Format:

Books

Publication Date

2021

Excerpt:

World -- 8. E-Commerce -- 9. Global Information Systems -- 10. Building Successful Information Systems

Available: Copies:

14.

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

-government applications -- E-government-a global phenomenon -- Strategies for e-government -- E-government maturity models

Available: Copies:

15.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

Available: Copies:

16.

Online marketing : a customer-led approach

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e

Available: Copies:

17.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

18.

Information technology for management : transforming organizations in the digital economy

Turban, Efraim.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005277542-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013526504&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0710/2005277542-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005277542-d.html

Format:

Books

Publication Date

2006

Excerpt:

: concepts and management -- 3. Network computing: discovery, communication, and collaboration -- 4. E

Available: Copies:

19.

Essentials of entrepreneurship and small business management

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8

Available: Copies:

20.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

business markets. -- 5. E-commerce strategies for business markets. -- 6. Supply chain management. -- 7

Available: Copies:

21.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

Available: Copies:

22.

Management information systems for the information age

Haag, Stephen.

Format:

Books

Publication Date

2002

Excerpt:

E-business.

Available: Copies:

23.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

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