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14. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
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15. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
ventures: opportunities, challenges and succession -- Creativity and innovation -- Evaluating the
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16. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
technology enabled innovations -- Leadership competencies for technology led innovation -- Leading IT geeks
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