by
Affinity Advertising and Publishing.
Format:
Books
Publication Date
2004
Excerpt:
The best of South African advertising & design, 2001-2002. Affinity Advertising and Publishing.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:
Books
Publication Date
2008
Excerpt:
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
by
Du Plessis, Erik.
Format:
Books
Publication Date
2005
Excerpt:
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
by
Duncan, Tom (Thomas R.)
Format:
Books
Publication Date
2002
Excerpt:
IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)
by
Weinreich, Len.
Format:
Books
Publication Date
1999
Excerpt:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
by
Sinclair, Roger.
Format:
Books
Publication Date
1997
Excerpt:
The South African advertising book : make the other half work too / Sinclair, Roger.
by
Green, Nick.
Format:
Books
Publication Date
1990
Excerpt:
Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.
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