retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

-- Fair value measurement -- Accounting policies, estimates and errors -- Statement of cash flows

-- Measurement error -- Starting conditions and chaos -- Prediction, amid randomness and chaos -- A condensed

-- IFRS Fair value measurement -- IFRS 15 Revenue from contracts with customers -- IAS 1 Presentation of

-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the