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13. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
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14. 
Cover image for The practice of social research
The practice of social research
by 
Babbie, Earl R.
Format: 
Books
Publication Date 
2001
Excerpt: 
The practice of social research / Babbie, Earl R.
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