relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events.

- and at times irresponsibly - manipulated events. With his forensic eye for the telling detail, Simpson

technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular

Examines the role of the unexpected, discussing why improbable events are not anticipated or

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

adding immediacy, color, and vibrancy to well-known events, they also provide fresh illuminations and

events touched upon scenes from everyday life." "This publication sheds light on all of these aspects of

and events 1839-1890 -- A short technical history : part I -- A 19th-century forerunner of

"Top political and social events of the 20th century as well as highlights from the worlds of

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

corporations, organizations, locations, events, products, and services that surround us. This book showcases

collaboratively -- Dealing with ambiguity and unpredictable events -- Moving the Strategic Agenda into Actionable