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13. 
Cover image for Mixed reception : South African youth and their experience of global media
Mixed reception : South African youth and their experience of global media
Mixed reception : South African youth and their experience of global media
by 
Strelitz, Larry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Mixed reception : South African youth and their experience of global media / Strelitz, Larry.
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15. 
Cover image for Convergence design : creating the user experience for interactive television, wireless, and broadband
Convergence design : creating the user experience for interactive television, wireless, and broadband
Convergence design : creating the user experience for interactive television, wireless, and broadband
by 
Curran, Steve.
Format: 
Books
Publication Date 
2003
Excerpt: 
Convergence design : creating the user experience for interactive television, wireless, and
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16. 
Cover image for Uncommon practice : people who deliver a great brand experience
Uncommon practice : people who deliver a great brand experience
Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
Uncommon practice : people who deliver a great brand experience / Smith, Shaun.
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18. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
experience as award-winning experts in creative advertising, this new edition offers real-world insights on
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19. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your
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20. 
Cover image for What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
by 
Hodent, Celia, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
What UX is really about : introducing a mindset for great experiences / Hodent, Celia, author.
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22. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
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23. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
: making a personalized sense-and-respond experience -- Augmented marketing : delivering tech
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24. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
experience to cover key subjects: The essence of making a difference in any role, setting, or situation, The
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