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0000IIE
Print
by 
Aaker, David A.
Format: 
Books
Publication Date 
1995
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
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by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
1991
Excerpt: 
Motivation research (Marketing)
Available: Copies:
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Motivation research (Marketing)
Available: Copies:
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