influence -- Managing conflict -- Decision making -- Leadership and followership -- Organisational change

; Emotions and moods ; Personality and values ; Perception and individual decision making ; Motivation

Decision making -- Statistical methods.

-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

managers and decision-makers by encouraging them to develop a conceptual understanding of the impact that

PART I THE NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 A Decision-Making Perspective on

guidelines for making presentations ; Good impressions -- Employee management : The agency relationship ; Job

Decision making -- Statistical methods.

Marketing -- Decision making.

-- Emotions and moods -- Personality and values -- Perception and individual decision making -- Motivation

conflict -- Decision making -- Leadership and followership -- Organisational change and innovation.