IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
84 Results Found Subscribe to search results
000000000000IIE
Print
134. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
experience as award-winning experts in creative advertising, this new edition offers real-world insights on
Available: Copies:
135. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your
Available: Copies:
136. 
Cover image for What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
by 
Hodent, Celia, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
What UX is really about : introducing a mindset for great experiences / Hodent, Celia, author.
Available: Copies:
137. 
Cover image for Target C# : simple hands-on programming with Visual Studio 2022
Target C# : simple hands-on programming with Visual Studio 2022
by 
Byrne, Gerard, author.
SpringerLink https://doi.org/10.1007/978-1-4842-8619-7
https://public.ebookcentral.proquest.com/choice/PublicFullRecord.aspx?p=7119893
O'Reilly Media https://www.oreilly.com/library/view/-/9781484286197/
Image https://www.oreilly.com/covers/urn:orm:book:9781484286197/
https://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781484286197
Format: 
Electronic Resources
Publication Date 
2022
Excerpt: 
readers of all levels and experience Uses a mix of "theory" and practical information that is designed to
Available: Copies:
138. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
Available: Copies:
139. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
: making a personalized sense-and-respond experience -- Augmented marketing : delivering tech
Available: Copies:
140. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
experience to cover key subjects: The essence of making a difference in any role, setting, or situation, The
Available: Copies:
141. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Inclusiveness; 1.7 Usability and User Experience Goals; 1.7.1 Usability Goals; 1.7.2 User Experience Goals1.7.3
Available: Copies:
142. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Rendition :from experience to data -- Rendition from the depths -- Make them dance -- The right to the
Available: Copies:
143. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
digital world / Cindy Halvorsen -- Customer experience : the new frontier of branding / Sergio Pereira
Available: Copies:
144. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web
Available: Copies:
Limit Search Results
Access Level
Author
Durrheim, Kevin.
(2)
Heller, Steven.
(2)
Kartajaya, Hermawan, 1947- author.
(2)
Kotler, Philip, author.
(2)
Painter, Desmond.
(2)
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Brand name products.
(7)
Branding (Marketing)
(6)
Human-computer interaction.
(6)
Strategic planning.
(6)
Internet marketing.
(4)
Item Available
Advanced Search Location