responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

Fundamentals of social research methods : an African perspective / Bless, Claire.

: designing the future : The importance of planning ; Strategic planning basics ; Mission statements

: Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

planning : top-down, bottom-up, and IMC -- Planning media strategy : finding links to the market

Social media -- Marketing.

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research