Search Results for Communication planning.

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13.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

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14.

Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

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15.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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16.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

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17.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

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18.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Truth, lies, and advertising : the art of account planning / Steel, Jon.

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