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1. 
Cover image for What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
by 
Hodent, Celia, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
What UX is really about : introducing a mindset for great experiences / Hodent, Celia, author.
Available: Copies:
3. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
Available: Copies:
4. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
: making a personalized sense-and-respond experience -- Augmented marketing : delivering tech
Available: Copies:
5. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
experience to cover key subjects: The essence of making a difference in any role, setting, or situation, The
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6. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Inclusiveness; 1.7 Usability and User Experience Goals; 1.7.1 Usability Goals; 1.7.2 User Experience Goals1.7.3
Available: Copies:
7. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Rendition :from experience to data -- Rendition from the depths -- Make them dance -- The right to the
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8. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
digital world / Cindy Halvorsen -- Customer experience : the new frontier of branding / Sergio Pereira
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9. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web
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10. 
Cover image for Strategic brand management
Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
11. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
ways to encourage it, and strategies for growing one customized experience at a time using powerful
Available: Copies:
12. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Story? / Stephen Brown -- Part 4: Urban issues -- 12. Mobility, Marketing, and the Experience of the
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Kartajaya, Hermawan, 1947- author.
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Kotler, Philip, author.
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Setiawan, Iwan, author.
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Stokes, Rob (eMarketing specialist)
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