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by 
Du Plessis, Chrisna.
Format: 
Books
Publication Date 
2002
Excerpt: 
International Council for Research and Innovation in Building and Construction.
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14. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
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by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing -- Technological innovations.
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by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Technological innovations -- Management.
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by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
and innovation.
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by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
and the management of innovation -- Competitive advantage in mature industries -- Vertical integration
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by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
's position -- 7. Extending the brand, partnering, and managing brand portfolios -- 8. Brand innovation
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by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People
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by 
Michanek, Jonas, 1974-
Format: 
Books
Publication Date 
2014
Excerpt: 
Technological innovations.
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