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13. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
headline -- The power of fact -- Testimonials : the power of personality -- "Two-fers" : comparisons
Available: Copies:
15. 
Cover image for Organizational behavior
by 
Robbins, Stephen P., 1943-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-- Foundations of individual behavior -- Values, attitudes, and job satisfaction -- Personality and emotions
Available: Copies:
16. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
personality and professionalism in your Web site with humor, creativity and substance; creating an instantly
Available: Copies:
17. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand
Available: Copies:
18. 
Cover image for Handbook of creativity
by 
Sternberg, Robert J.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Creativity and intelligence / Robert J. Sternberg and Linda A. O'Hara -- The influence of personality on
Available: Copies:
19. 
Cover image for The seven habits of highly effective people : restoring the character ethic
by 
Covey, Stephen R.
Format: 
Books
Publication Date 
1992 1989
Excerpt: 
Personality.
Available: Copies:
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