Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]

Public economics / Calitz, Estian, editor.

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

-- 13. Direct marketing and communication -- 14. Interactive marketing -- 15. Public relations -- 16

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Public economics for South African students / Black, P. A. (Philip A.)